This is a fictional work created for a module called "Corporate Identity" that I studied in my third year in Temasek Polytechnic. The assignment required us to create a series of corporate stationery, guidelines, and branding for a fictional company. 
 
FOSS INTERNATIONAL (FI):

Is an online remittance company that believes online remittance should be as fast and as efficient as possible. At Foss International, the aim is to make international money transfer cheaper, faster,

simpler and easier to understand for its customers. The company is 

able to connect people from more than 190 countries in a

snap of fingers and offer more than 270,000 cash pick-up

locations globally.

 

THE BRANDING:

Foss International's brand attributes are Professional, Smart, and Efficient. Thus, the brand colours are modern, neutral, and professional in nature and communicate both a serious and proficient tone. The colour palette is adopted to work for serious facing materials and communications to customers of

Foss International. The different shades of blue can be interchanged with the grey depending on the situation. This is adapted into the stationery. 

THE LOGO:

The neutral san-serif type represents the framework of our company: it is the most uncomplicated and swift way to transfer money. The bird icon that is softly caressing the tip of the wordmark represents the company's aim– to make online money transfer faster.

 

The streamlined form of the bird looks strong and sharp,

as if it was flying as breakneck speed. It also is a symbolism

of wisdom and liberation, which the company aims to possess. The logo reflects the company's philosophy that online remittance should be efficient and competent, and as genuine believers of this ideology, the company's strives to give customers the best experience in online money transfer.

​

THE STATIONERY:

There are several corporate stationery produced for

Foss International to ensure consistency in the branding. 

Namely:

1. Letterheads

2. Business cards

3. Complimentary slips

4. DL envelopes

5. Staff t-shirt

6. Lanyard

7. Mug

8. Brochure

9. Social media pages

​

THE CORPORATE GUIDELINES:

The corporate or branding guidelines toolkit is a reference for future designers to help create consistency across all

Foss International communications and to help them understand what to do and what not to do when it comes to the logo, colour palette, typography, layouts and other graphic elements. Each brand element is explained in depth to help provide detailed rationale so that all communications that are created add up to a greater Fi brand presence.

 

The identity components are a toolkit used to express the 

Foss International brand and personality. The Fi toolkit is comprised of the Fi logo, the Fi wordmark and logo lock-ups, a family of typefaces, and a monochromatic grey colour palette.

When used correctly, all of the components help create

a strong brand voice.

​

See the full guidelines here. 

​

THE DESIGN JOURNAL:

The design journey was recorded in a design journal. Sketches and early drafts are included. This helped me come up with the end product and gave me a reference on what was working and what was not.

 

See the full journal here. 

 

Year: 2018